This idea is archived

Sponsorship of Five's Afternoon Dramas - targeting adults 55+

Provided by Five
For the first time in over 5 years, Five are offering exclusive broadcast sponsorship of their popular Afternoon Dramas.

Tell us about the Opportunity / What is it?

Available for the first time in over five years, Five are offering the exclusive broadcast sponsorship of classic and cult Afternoon Dramas transmitted throughout the week - a strand which in the last 12 months has reached more housewives 55+, women 55+ and ads 55+ than all of ITV3 across the same period, and resulted in over 33.6 million people seeing a sponsorship bumper. The sponsorship package includes 1 x 15" opening credit, 5" break bumpers and 1 x 10" closing credit per programme. Find out more...

What is the Marketing Objective?

Raise brand awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +33.6m+ people expected to see sponsorship bumper.
45 - 54Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL28 Sep 09 - 28 Sep 10BUILD AWARENESSSPONSORSHIP / MEDIA
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