This idea is archived

Sponsorship of Five's "Rough Guide to..." series

Provided by Five
Rough Guide package. This includes Rough Guide to Ultimate Escape (four hour long specials) and Rough Guide to... Series 2.

Tell us about the Opportunity / What is it?

Rough Guide returns to Five with a new series on the very best beaches, luxury destinations and island escapes around the world. This series will give the viewer an insight into the best holiday, sporting or wildlife destinations, revealing the ultimate travel experiences for the savvy international traveller. Also, after the success of Rough Guide to... four specials will be commissioned for summer 2008. The sponsor of this Rough Guide package will receive 1 x 15" opening credit, 5" break bumpers and 1 x 10" closing credit per episode. Find out more...

What is the Marketing Objective?

To raise awareness of your brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1 women 1.8 TVRs for both programmes.
25 - 34
35 - 44
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 08 - 31 Dec 08BUILD AWARENESSSPONSORSHIP / MEDIA
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