This idea is archived

Sponsor London Calling 2014

Provided by Live Nation Ltd
An authentic, soulful and electric music festival that brings together over 50,000 25 - 54 year olds per day.

Tell us about the Opportunity / What is it?

Now in its 8th year, London Calling is available for a new headline partnership. The event has grown successfully over the years with highlights including Bruce Springsteen's concert in 2010 being the first festival to be streamed live on YouTube. Headliners for 2013 included Kasabian broadening the audience demographic. The music, the lifestyle the attitude - be part of creating rock history with some of the music greats.

What is the Marketing Objective?

Build awareness amongst this 25-54 yr old ABC1 music-loving target audience.

How does it work?

There are various secondary partnership opportunities available including; Title sponsor, stage sponsor, brand partner, press sponsor etc. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions.

Who's used it in the past?

Live Nation have previously worked with big name brands at the Hard Rock Calling events, including Blackberry, Hard Rock, Monster, MTV, New Balance, Tuborg, VH1, Virgin Radio, Volvo and US Radio.

Features / Benefits

This festival is for festival goers who want to miss the mud and tents. London Calling is about the music. The fans have music at their core. Mostly from London and South East London. They have more money in their pocket, are well educated, professional and evenly split between the boys and girls. They value quality, experience and authenticity, and will pay more to get it. This is an excellent opportunity to build awareness or loyalty for your brand amongst this hard to reach audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details50,000 25-54 male/female rock lovers
25 - 34
35 - 44
45 - 54
Both
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
London06 Jun 13 - 01 Jun 14BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC
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