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Sponsorship of 'House Guest in the Sun' - ITV1 Q1 2010

Provided by ITV
Opportunity to target 28.3% of housewives and associate your brand with ITV1 daytime programming.

Tell us about the Opportunity / What is it?

Stand by your beds for a brand new series of House Guest, in which five couples take on the ultimate hosting challenge - having a stranger stay overnight in their homes! Our hosts will be awarded marks for food, hosting and overnight accommodation. House Guest in the Sun will air Monday to Friday daytime on ITV1 and is currently scheduled for Q1 2010. The series will run over 15 x 60 minute new shows with the sponsor receiving a total of 80" accreditation per show. Package also includes online sponsorship on itv.com and mobile interactive bumpers. Find out more...

What is the Marketing Objective?

To build awareness of your brand with a female dominated audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details+1 coverage of 28.3% of all housewives
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 10 - 31 Mar 10BUILD AWARENESSSPONSORSHIP / MEDIA
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