This idea is archived

Sponsorship of Ladies Day at the St Leger festival, Doncaster

Provided by Arena Leisure Plc
The DFS Ladies Day race sponsorship now available during the Ladbrokes St Leger festival - The worlds oldest classic race!

Tell us about the Opportunity / What is it?

The Ladbrokes St Leger festival in September is an annual highlight and one of the largest racing events in the British Flat Racing Season, staged over four days it features the world's oldest classic race, the Ladbrokes St. Leger and other 'Premier League' races. The opportunity exists to have the naming rights sponsorship of a race on one of the most popular days of the racecourses calendar and indeed the social calendar in Yorkshire and the Northern part of the Country- The DFS Ladies Day offers extensive brand and advertising awareness to a targeted audience.

What is the Marketing Objective?

Strong Brand Awareness and opportunity to partner with not only an established racecourse, but an evolving one that stages one of the world's oldest racing festivals

How does it work?

The festival attracts huge media attention locally and nationally and with coverage across the UK and World Wide Coverage via Satellite and Internet Television. Coverage is both pre, during and post event. Doncaster Racecourse, home of the race, offers various on-and-off-course branding opportunities and the perfect vehicle to deliver many marketing, PR and business objectives.

Who's used it in the past?

Ladbrokes have been the title sponsor of the festival for the past four years, they use the event to promote both on-and-off-line betting, brand awareness and to achieve various other marketing and PR objectives. DFS are new sponsors to the festival and are committed to sponsoring again after a success sponsorship in 2009, they use the event for high profile brand awareness, advertising and for top class hospitality for high level entertainment. The festival has also attracted race sponsorship from Samsung, Bauer, Audi, Porcelanosa, Polypipe and various other companies

Features / Benefits

On-and-off-course branding opportunities. Local and national and Press and Media Coverage. Top Class Hospitality available, with panoramic views of the course from the the new Grandstand. Use of the title sponsor name in all media interviews and press releases for the race including on Sky Sports 'Attheraces' Channel. Feature on the Doncaster Racecourse website including a link. Opportunity to advertise in Racecard available on the day.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTV audience of 423,000 & total on course audience of 70,000
35 - 44
45 - 54
55 - 64
Female
Both
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
North09 Sep 10 - 11 Sep 10BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / HORSE RACING
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