This idea is archived

Sponsorship of Leeds Rhinos Community Programme & Mascot

Provided by The Rugby Football League
Title sponsorship opportunity. Great opportunity to align brand with champion team andraise profile in family markets.

Tell us about the Opportunity / What is it?

Align Your Brand with excellence. Leeds Rhinos are current domestic and world club champions and an opporutnity has arisen to sponsor their community programme and mascot. As part The Leeds Rugby Foundation (Registered Charity No. 1112580), the Leeds Rhinos Community Programme has an outstanding reputation for delivering coaching and mentoring programmes in schools, amateur clubs and the wider community. Ronnie the Rhino is the best known mascot in the league. All ages love his antics & he regulary features in Sky Sports montages.

What is the Marketing Objective?

Branding on mascot shirt offers an opportunity for brands wishing to engage with sports audience in an innovative way.

How does it work?

Sponsor would receive title rights to the Rhinos Community programme. This includes branding on all literature and promotional materials, branding opportunities at community coaching sessions, holiday camps, schools and match day. Access to mascot and players for PR activities and access to merchandise for product placement competitions & additional PR. Sponsor would also receive match day corporate hospitality and ground board adveritising. Sponsor receives match day scoreboard, PA and programme announcements.

Who's used it in the past?

Cravendale have been sponsors sinces 2004

Features / Benefits

Ideal for brands wishing to align both with a top flight sports team and raise profile in family markets. This community investment could also form part of a CSR programme. Great opportunitity to associate brand with excellence and winning mentality as Leeds Rhinos are current domestic and world club champions. Branding on mascot shirt offers an opportunity for brands wishing to engage with sports audience in an innovative way.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kFamily market & general sports audience. Fanbase 25,000.
0 - 9
35 - 44
45 - 54
Male
ABC1
C2
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESSCSR/COMMUNITY
EXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / SPORT / RUGBY
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