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Sponsorship of 'Leuka Mini Masters' hosted by Dougray Scott

Provided by Three's A Crowd PLC
A unique mix of charity golf tournament and summer garden party staged at Dukes Meadows Golf Club, London's best par-3 course.

Tell us about the Opportunity / What is it?

The second Leuka Mini Masters hosted by Dougray Scott is a unique blend of charity golf and summer garden party. Staged at Dukes Meadows Golf Club, the event features celebrity team captains (Vernon Kay, Jodie Kidd, Dougray Scott, Willie Thorne, Les Ferdinand, Matt Dawson, Gabby Logan, JJ Field) live music (Kelly Jones from Stereophonics is doing an acoustic set) and gourmet food (Peter Gordon) and drink (Veuve Cliquot). The event will be promoted through leading men's magazine, Esquire.

What is the Marketing Objective?

To raise as much money as possible for Leuka and to raise its profile further. Founded in 1982 Leuka is a registered charity based at Hammersmith Hospital. It raises money to support life saving research into the causes and treatment of Leukaemia.

How does it work?

There will be two circuits of 9 holes (18 holes). 18 Celebrity Captains are drawn for each team. There are sponsorship opportunities for holes, the clubhouse, equipment, beverages (beer and wine), stage branding, the spectator area. There are also spectator tickets available at £75 each.

Who's used it in the past?

In 2008 Leuka Mini Masters was supported by Betfair, BMW, Veuve Clicquot, Alfred Dunhill, Omega, Heinekin, Magners, Taylormade, Ridley Scott Associates, New Zealand Lam, HwCg Wines, Urban Golf, The Chocolate Society, and Heinekin.

Features / Benefits

- Affiliation with luxury brands - An experiential marketing opportunity cleverly combining sport with entertainment - Promotion through leading men's magazine Esquire - Networking access to golfing and corporate professionals.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsProfessional Male readers of Esquire Magazine.
25 - 34
35 - 44
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL13 Jul 09 - 17 Jul 09BUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / SPORT / GOLF
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