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Sponsorship of Live Coverage British Touring Car Championships

Provided by Digital Media Sales
Entire championship exclusively live on Motors TV. Motors TV is available on Sky and NTL Cable.

Tell us about the Opportunity / What is it?

The UK's most exciting saloon car race championships. This is for sole broadcast sponsorship throughout the spring and summer on Motors TV. Each one of the ten meetings will be broadcast exclusively live, including all the support races too. Sponsored credits, promo's, competitions and web banners are all included

What is the Marketing Objective?

Perfect opportunity to target upmarket petrol heads. Fantastic opportunity to launch a new male product or to raise awareness of a current brand

How does it work?

Sponsored credits both in and out of breaks creating a partnership between the Uk's favourite saloon car championships and the only dedicated motorsport channel on Sky TV.

Who's used it in the past?

SEAT Motorsport, 2004 season. Perfect for their new model launch

Features / Benefits

Each one of the ten meetings will be broadcast exclusively live, including all the support races too. Sponsored credits, promo's, competitions and web banners are all included

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated 7,160,000 ABC1 Men impacts
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL08 Apr 06 - 15 Oct 06BUILD AWARENESSSPONSORSHIP / MEDIA
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