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Sponsorship of "Lost Masters" in association with Selfridges

Provided by Insync Events
Target over 1 million shoppers with "Lost Masters" an Interactive Rock n Roll art installation in association with War Child.

Tell us about the Opportunity / What is it?

Lost Masters is an Interactive Rock-n-Roll art installation being held at Selfridge's for 5 weeks commencing March 09. The installation is a fantasy record store focusing on the art work and stories surrounding 9 fictitious albums from Iconic rock & pop stars such as David Bowie, Queen, Led Zeppelin & Madonna. The original art works are to be auctioned with all proceeds going to War Child. In addition to this throughout 09 Lost Masters will take part in a series of exclusive live events collaborating with Amnesty International, War child, Gibson, IE Music & Radio 1 Live.

What is the Marketing Objective?

Integration into extensive nationwide PR and marketing campaign across a broad spectrum of media. As the exhibition at Selfridge's coincides with the store's 100th anniversary, the event is set to receive a huge marketing push and is set to generate a huge amount of media attention - this is a perfect opportunity to add a cool rock n roll status and align your brand with a culturally exciting and charitable event.

How does it work?

There are various opportunities available. Packages available for discussion include a 12 month partnership to include ownership of the 5 week event at Selfridge's, branding throughout the show & installations, co branding of all merchandise to be sold in store at Selfridge's and on line through the Selfridge's, Lost Masters & HMV websites. The sponsor's logo will also appear on the Lost Masters visuals to serve as a back drop for live events throughout 2009. Please see link above for further details.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Over the 5 weeks at Selfridge's the exhibition will reach a footfall of at least 1 million people. In addition to this, Lost Masters are set to take part in a series of exclusive live events, partnering with Amnesty International, War Child, Gibson, IE Music, and Radio 1 Live, where the Lost Masters artwork will feature as a backdrop for performances from the UK's most exciting and up-and-coming artists. Exclusive footage from the live events will be placed on each of the respective websites reaching a massive combined potential hit rate of around 1 MILLION PEOPLE per week.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEstimated footfall of 1.8m at Selfridges over 6 weeks
25 - 34
35 - 44
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 07 Jun 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / ARTS
SPONSORSHIP / MUSIC / ROCK
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