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Sponsorship of Melvyn Bragg's Travels in Written Britain on ITV1

Provided by ITV
Melvyn Bragg explores and celebrates both sides of our written heritage in his new ITV1 series scheduled for Q2 2008.

Tell us about the Opportunity / What is it?

Melvyn Bragg explores and celebrates both sides of our written heritage in his new ITV1 series. On his journey of discovery through Britain, Melvyn is joined by a host of well-known actors, writers and other popular figures, such as Stephen Fry, Robson Green, Ken Livingstone, Kevin Spacey, Boris Johnson, Josie Lawrence & Jasper Carrott as they share extracts from their favourite reads. The series will consist of 4 x 60 min shows and the sponsor will receive 80" of accreditation per show. Also included is ITV marketing support (if available) and mobile interactive bumpers. Find out more...

What is the Marketing Objective?

To build brand awareness

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 adults
35 - 44
45 - 54
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL14 Apr 08 - 30 Jun 08BUILD AWARENESSSPONSORSHIP / MEDIA
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