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Sponsorship of Ministry of Sound's DJ Competition (over 18's)

Provided by Ministry of Sound
Targetting of 18-24 year old clubbers through sponsorship of the Ministry of Sound search for a new resident DJ competition.

Tell us about the Opportunity / What is it?

A DJ mix competition to discover fresh, new talent suitable for Saturday Sessions. The winner will become 'The Ministry of Sound Exposed DJ of 2009' winning a year long residency at the club, which will be launched on NY Day with a 1hr set in the Bar at David Guetta's night, as well as the lucky winner being added to the Ministry of Sound UK and International Tours DJ roster. The competition will launch on the 1st September with the winner announced in the first week of December.

What is the Marketing Objective?

Positive brand association with one of the most trusted and successful global entertainment brands in the business. Also the creation of brand awareness and brand recognition within a credible and influential marketplace. Opportunity to launch new products to the youth market

How does it work?

This is a sponsorship opportunity that will not only associate your brand with the most prestigious dance venue on the planet, but will offer it representation from world renowned DJs including Pete Tong, Mark Knight and the new Ministry of Sound resident. As well as this your brand will be integrated into two extensive marketing campaigns that will span across digital and direct marketing, TV and Radio, Press and PR to promote one of the most exciting DJ competitions in clubland.

Who's used it in the past?

Although not in this specific capacity, the venue has been sponsored by a number of brands including Red Bull, Corona, Stella, Ministry of Sound Vodka and many more

Features / Benefits

Exposure opportunities could include branding on the following: Magazine adverts: DJ (30,000) Mixmag (35,000) Notion (35,000) Timeout (87,000) Online e-flyering: Up to 1 million e-flyer adverts distributed weekly amongst 9 online marketing websites. Flyer Distribution: 70,000 flyers distributed every month across London, South and South-East regions On Site: Average weekly attendance is 6/7000 each week.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18-24 yr old adults. 70,000 flyers & 1 million eflyers.
16 - 24Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 30 Apr 09BUILD AWARENESSSPONSORSHIP / MUSIC / DANCE
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