This idea is archived

Sponsorship of "Monday Monday" on ITV1 - Q3 2008.

Provided by ITV
A contemporary, pacy, quick-witted comedy drama series which explores aspects of life in the Head Office of a supermarket chain.

Tell us about the Opportunity / What is it?

Peak sponsorship opportunity on ITV1. Monday Monday is set in the headquarters of national supermarket Whitwells plc. Increased competition from their rivals has forced the company to re-think and re-focus its strategy. The company is aiming for a fresh start in a new city. The series takes a long, hard look at all the fun (and all the horrors) that there are to be found at work! The series consists of 8 x 60 minute shows; the sponsor will recieve 80 secs accreditation per show with mobile interactive bumpers and ITV marketing support (if available). Find out more...

What is the Marketing Objective?

To raise brand awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Women aged 16-54. Housewives.
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL21 Jul 08 - 30 Sep 08BUILD AWARENESSSPONSORSHIP / MEDIA
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