Sponsorship of Nationwide Professional and Amateur Golf Tour

Provided by Professional Golfers Guild Ltd
Capture imagination of £11 billion UK golf industry. Unique title, multiple event engagement & cross platform media sponsorship.

Tell us about the Opportunity / What is it?

Be at the forefront of a targeted campaign to create and deliver a unique and exciting new golf tour for PGA & non PGA professionals and leading amateurs from age 45. Plus a new amateur tour supported by our professionals with qualifying places for grand finale - open to all amateur golfers. Maximise exposure through regional and national marketing campaigns. The market is untapped in terms of relating to, targeting and engaging with the core of golfers.

What is the Marketing Objective?

Event engagement, experiential marketing and brand recognition. Intensive photo & video opportunities. Branded cross marketing campaign to launch and establish a professional and amateur golf tour to bridge an untapped market. Raise brand awareness through an extensive print & digital media, local radio/TV and social media campaign to promote your branded tour across the UK to reach the very core in an industry involving 11 million people. Exciting event participation aligned with sponsors involvement creating positive brand awareness and experience.

How does it work?

Professional Golf Tour: One/two day tournaments for professionals and top amateurs (max handicap 5) from age 45 plus NEW & UNIQUE Amateur Tour supported by tour professionals. Leading individual amateurs win their position at the grand final PG-AM event. Creates fantastic TV, press, digital and social media exposure as well as top profiling title sponsor for all events.

Who's used it in the past?

Senior Open winner, Ryder Cup players, European/Senior European Tour winners, PGA/Senior PGA Champions, SA/Australian/Asian Tour winners and US Champions Tour winners including Peter Baker, Paul Broadhurst, Domingo Hospital, Gordon Brand, Andrew Oldcorn, Paul Wesselingh, Bob Cameron, Mark Mouland, Gary Wolstenholme, Gary Emerson, Paul Eales, and others all competing alongside UK/European PGA & non-PGA professional golfers and leading amateurs. The tour professionals have enjoyed entertaining sponsors and amateurs in pro-am events.

Features / Benefits

Forefront of a massive untapped market. UK golfers spend £4 billion annually of which 6 million are age 45+, 20% are 60+. 56% of 25000 UK professionals aged 45+. Most extensive targeted golf tour in the UK with a marketing campaign to drive recognition as a golfers household name. Only tour to target professionals from 45 and 60+. Combined with an amateur tournament which utilises the depth of expertise of our professionals creating a unique and exciting opportunity for sponsors to entertain and be entertained in our season long events whilst reaching marketing targets.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Cross media marketing to hit all golf clubs in UK
All adultsBoth
AB
ABC1
Retired
LOCAL MEDIA
MAGS
NATIONAL PRESS
RADIO
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 31 Dec 18ENGAGEMENTSPONSORSHIP / SPORT
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