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Sponsorship of new ITV comedy "Thank God You’re Here"

Provided by ITV
This is a hilarious format which showcases a celebrity’s ability to think on their feet, and blag their way through a situation.

Tell us about the Opportunity / What is it?

Filmed in front of a live audience, 'Thank God You’re Here' is based on a simple premise: get a group of performers, celebrities, and indeed any well known person who has the “gift of the gab”, and make each walk through a door into a scene without any idea of who they are or what they’re walking into. It might be an operating theatre or a Roman dungeon. The only thing they can depend on is their ability to make everything up for the next five minutes and cover their tracks. Also in the scenes are professional actors to ensure that the scenes keep moving along.

How does it work?

This package consists of 6 X 45 minute shows, with 60 seconds of accreditation per show. Currently scheduled for Q2 2007, airing on ITV1. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Who's used it in the past?

This format has been a huge hit in Australia, and has already been sold to nine territories

Features / Benefits

Sponsoring a programme allows you to place a series of short credit sequences, featuring your logo and a commercial message, in and around a programme. It can be used effectively to launch or re-energise brands, to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 07 - 30 Jun 07DRIVE TRIALSPONSORSHIP / MEDIA
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