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Sponsorship of Norman Jay's Good Times brand across 2008

Provided by Tribes Ltd
Sponsorship/partnership with iconic DJ Norman Jay MBE/Good Times at key events across the UK (and Globe) leading up to 2012.

Tell us about the Opportunity / What is it?

Sponsorship of world famous Norman Jay MBE Good Times 'Without Prejudice ' tour across the UK .Events include The Notting Hill Carnival, The Rise Festival, The Big Chill, Electric Proms, London Jazz Festival,Royal Festival Hall plus Good Times UK Tour. There is also the opportunity to record and distribute exclusive performances/Content including live events with guest musicians on 'Without Prejudice Tour'. This will be the first CD cover mount Time Out magazine. Brand sampling and experential platforms available and access to digital content of Good Times series 1 - 7.

What is the Marketing Objective?

Partnership will give positive/memorable brand experiences and connect to live audiences across the UK. Brand association with Good Times and iconic legend Norman Jay MBE Experential platforms and digital content over and above the norm offered at festivals etc. This unique proposition ties in with various events across the year and new events..including music colaboration with famous musical artists. TBA soon.

How does it work?

Good Times are looking for a strategic partnership with a brand and will offer them a menu of intergrated opportunities including digitial content-such as Norman Jay's Good Times compilations 1 through 7 as well as live performances from Good Times Live, Music Without Prejudice , The Big Chill and Good Times Carnival package (plus a new Winter Carnival concept). There will also be colloboration with artists like Jamiroquai, Omar, Damon Albarn,Paul Weller.

Who's used it in the past?

Virgin Atlantic MTV SKY Nokia Jaguar Bacardi Sony Budweiser Southern Comfort Tommy Hilfiger Jean Paul Gaultier Fed Perry Vivienne Westwood

Features / Benefits

A sponsorship partnership across all Norman Jay events in 2008 and onwards which will lead to the 2012 Olympics (brand ambassdor). This partnership will offer unique cut through on many different experential platforms, interviews, radio shows etc. Partnership will also see brand colloborating with artists like Jamiroquai,Damon Albarn, Jocelyn Brown, Mica Paris, Giles Petterson and Felix (Basement Jaxx). First time opportunity for branded CD covermount on Time Out. Norman can also work on bespoke music propositons for brand including programing and production.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kCore audience 25 - 35 years old
16 - 24
25 - 34
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / DANCE
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