This idea is archived

Sponsorship of Polo in the Park London 2009

Provided by IMG (Archived)
A brand new exciting event returning polo to it's English heritage in June 2009.

Tell us about the Opportunity / What is it?

Polo in the Park is a three day event that will be held at Hurlingham Park, Fulham, in June 2009. The format will involve the participation of six city based teams in it's first year, in what sees polo return to it's original home. A minimum of two games will be played each day, with matches lasting forty minutes. Polo in the Park will be televised, with the host broadcaster to be confirmed. The location of the event has already expressed a large amount of interest within the polo industry, in what will be an extremely exciting addition to the summer social calendar.

What is the Marketing Objective?

The event will produce large levels of brand awareness with the event being heavily promoted throughout Hammersmith & Fulham, and on a national scale also. It will also bring the opportunity of showcasing the brand in front of an extremely valuable live and television audience. Various options are available for companies involved making the opportunities very flexible.

How does it work?

Sponsorship of Polo in the Park will allow companies to interact with a large audience. Over 15,000 people are expected over the three days. There is also a community day being held on the Thursday prior to the event, which will allow the local community to be interact also with all supporting brands.

Who's used it in the past?

Polo in the Park is a brand new event, with 2009 being the first in a series of events.

Features / Benefits

An association with this event can bring many benefits to companies. This can be through the profile of the event, VIP hospitality, marketing, and the potential global reach of the event. Title sponsorship will bring branding benefits such as on the pitch and boundary, press backdrop, marketing materials, goal posts and markers. There would be advertising opportunities, VIP hospitality, data capture, a display and retail and access to complimentary tickets. Opportunities are available to sponsor individual teams, and associate sponsorship, including various benefits.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 15,000 people are expected over the three days
25 - 34
35 - 44
45 - 54
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
London04 Jun 09 - 06 Jun 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / EQUESTRIAN
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