This idea is archived

Sponsorship of Red's Christmas Supplement

Provided by Hachette Filipacchi (UK) Ltd
Red, the market leading glossy, publishes ultimate guide to a perfect Christmas packed with food, drink and gift ideas

Tell us about the Opportunity / What is it?

Red magazine is the UK's biggest glossy for up-market 30-something women. This is your opportunity to sponsor the essential guide to the Christmas season. Red's homes and living team, headed up by respected interior and food journalist Mary Norden give you the ultimate survival guide for Christmas, with recipies, drink recommendations, arm chair gift shopping and ideas on decorations and wrapping. This sponsorship offers your brand an excellent opportunity to connect with a hard to reach upmarket- high spending audience.

What is the Marketing Objective?

Raises brand awareness through brand association with Red Magazine utilising its editorial. Drives readers to store to shop during the all important Christmas season.

How does it work?

Pre-promoted in the Novmeber issue (on sale October 3rd ) The Christmas supplement will be bagged with the December issue (on sale October 31st). As part of the package the sponsor will receive branding on the poly bag, on the fornt cover of the supplement, display advertising on the cover sites and advertorials within the supplement.

Who's used it in the past?

This is the first Christmas supplement but other supplements have been sponsored by Natwest, Debenhams, Next and Nivea.

Features / Benefits

Perfect for driving customers to store to spend their Christmas budget on your brand. Will position your brand iin an upmarket glossy environment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k699,000 readership of mainly 25-44 ABC1 wmn
25 - 34
35 - 44
Female
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL24 Sep 07 - 31 Dec 07INCREASE LOYALTYDIRECT MARKETING
SAMPLING
SPONSORSHIP / MEDIA
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