Sponsorship of Rising Motorsport Star Luke Browning

Provided by Luke Browning Racing
Teenage racing driver chasing title success in Britain's premier championship for aspiring stars of the future.

Tell us about the Opportunity / What is it?

Luke Browning is a teenage racing driver from Cheshire competing in the Ginetta Junior Championship; the premier series in the UK for drivers aged 14-17. Luke will be competing in the series for a second year in 2018 having impressed onlookers with a strong rookie campaign that saw him showcase his talent with a series of front-running performances. In 2018 Luke has took 5 wins with a strong campaign for the title. Being a front runner allows constant exposure of the car live on ITV 4.

What is the Marketing Objective?

Sponsorship of Luke Browning is the ideal opportunity for a brand to partner with one of the brightest talents in UK motorsport, with unrivalled access to large percentage of the UK both in person and through a bumper television package.

How does it work?

Sponsors can benefit from branding across Luke's Ginetta G40 race car with a range of different packages available. Branding on Luke's race suit, website and social media platforms is also available with direct access to an audience in excess of 390,000 across the ten meetings for product placement/giveaways/promotion. ITV 4 reaches over 20 million viewers p/a and over 1 billion world wide through downloads and other media platforms.

Features / Benefits

Sponsors of Luke Browning will be given a prime position in front of the largest trackside and TV audiences outside F1 in the UK. BTCC events are perfect for B2B networking, with trackside hospitality available in which to entertain clients old and new in a fresh environment. Luke's car can be made available for sponsor use (schedule depending) with the spread of events across England and Scotland providing access to a large and varied audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsApril to October 2018 390,000 across the ten meetings
10 - 15
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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