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Sponsorship of Taste of Edinburgh

Provided by Brand Events
Own the most prestigious food, drink and dining event to hit Scotland; Taste of Edinburgh.

Tell us about the Opportunity / What is it?

Following the enormous success of the Taste Festivals in London, Dublin & Birmingham, Taste of Edinburgh launched this summer taking place in The Meadows it showcased the best food and drink, and dining experience available in the city and surrounding region. It has been a huge success and we are offering you the chance to get involved in the 2008 festival.

How does it work?

You can become title sponsor for the event, have your logo integrated into the identity of the event, be featured in all advertising and promotion, this is an excellent hospitality opportunity and a chance to get noticed in Edinburgh as well as establish yourself with a high class event. There will be TV advertising in the run up to the event, shown on Channel 4. You will also have your logo printed in the regional newspapers.

Who's used it in the past?

Current and past sponsors of Taste Festivals include British Airways, M&S, Laurent-Perrier, American Express, Leffe, Bank of Scotland, Standard Life Bank, Saab, Sunday Times. Exhibitors range from champagnes, fine wines, speciality beers and spirits, deli food products, wine and food travel companies, and fine dining related lifestyle products.

Features / Benefits

An ideal way to target middle class, sophisticated high spender over a four day event. An excellent opportunity to have connections with the Channel 4 brand "Taste Festivals attracts an extremely upmarket audience. The Taste of London audience is 79% AB profile and no other event, in our experience, exceeds this" - Geoffrey Dixon, Managing Director, Vivid Interface, Independent Research Agency

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 15,000 visitors and 30million via TV and print
35 - 44
45 - 54
Female
Male
AB
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland23 Jun 08 - 30 Jun 08BUILD AWARENESSEXPERIENTIAL
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