This idea is archived

Sponsorship of 'Tender Loving Care'. New to ITV1 in Q3.

Provided by ITV
Tender Loving Care is a modern, sexy and witty take on the most famous centre of medicine in the world; London's Harley Street.

Tell us about the Opportunity / What is it?

This gripping drama, starring Suranne Jones and Paul Nicholls concentrates on telling bold stories about emotional and medical dilemmas without getting bogged down in procedure or politics. Harley Street is a fascinating, dramatic place with boundless potential for stories and interesting characters. It is ironic, sexy, and risqué and all done in a modern, but terribly English way. The series consists of 6 x 60 min episodes; the sponsor will receive 80" accreditation per show, along will mobile interactive bumpers, online sponsorship and ITV marketing support (if available) Find out more...

What is the Marketing Objective?

To build brand awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHousewives 16-54
25 - 34
35 - 44
45 - 54
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL21 Jul 08 - 30 Sep 08BUILD AWARENESSSPONSORSHIP / MEDIA
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