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Sponsorship of the 2nd Series of ITV2's Coleen's Real Women

Provided by ITV
Target young fashionable & beauty conscious women by sponsoring the show that finds the face to model for big brands.

Tell us about the Opportunity / What is it?

Colleen McLoughlin, wife of Manchester United footballer Wayne Rooney presents her own show, searching the high streets to find real women to model and be the face of our nation's big brands. After the success of the first series she is back to find natural beauties to compete alongside professional models to front a national advertising campaign. A cost-effective way of reaching young women for your brand. Package includes: 10 x 60-minute episodes, 80 secs of accreditation per show, Mobile interactive bumpers, Online Sponsorship & ITV Marketing help (if available). Find out more...

What is the Marketing Objective?

The primary marketing objective is to build awareness and to make people aware of your brand. The secondary marketing objective is to increase frequency of purchase for your product or service for the given time that this show is aired. A third objective could possibly be to give your brand attitude - a desired effect & with this show it would carry connotations of modelling/beauty industry and trendy - a popular brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kITV2 takes a 2.3% share of Adult viewing
16 - 24
25 - 34
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 09 - 01 Apr 09BUILD AWARENESSSPONSORSHIP / MEDIA
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