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Sponsorship of the English Riviera Cream Tea Festival

Provided by English Riviera Tourist Board
A festival of all things traditionally English, targeting a wide audience from all ages and backgrounds via a range of media.

Tell us about the Opportunity / What is it?

This is a festival of all things traditional and English, coinciding with the Queen's Birthday and St. George's Day, including Morris Dancers, fish and chips, live music, family events and those nice, healthy, low fat (honest...) cream teas. Where better to hold it than on the beautiful English Riviera? With almost 5 million visitors per year, the three towns of Torquay, Paignton and Brixham on the South Devon coast form one of the UK's holiday hotspots - a great place to gain incredible brand exposure at a festival that is set to increase in popularity year on year.

What is the Marketing Objective?

Brand profile raising through the sponsorship of a traditionally English festival. Opportunity to reach local, national and international consumers of all ages. Hospitality possibilities available.

How does it work?

This is a brand new festival aimed at all those who enjoy celebrating everything that is great about England! From traditional cream teas (the Devon variety!) to Morris Dancing, we hope to make this a fun event and develop national pride, as well as providing a spectacle for holiday makers from near and far. We are looking to make this event huge and already have some excellent acts booked in. Your company will benefit from exposure through pre-event publicity and during the event itself. VIP hospitality packages will be available.

Who's used it in the past?

This is the first event of its kind!

Features / Benefits

As the very first English Riviera Cream Tea Festival, this is a great opportunity for you to make your mark on one of the best up-and-coming festivals right from the start! The English Riviera is one of the premier holiday destinations in the UK, receiving millions of visitors per year. Easter is especially popular for short breaks from both national and international tourists and the festival will target a wide range of groups and ages. There is something for everyone, which means your brand will receive the exposure it deserves. Multi-year packages can be negotiated.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll families & tourists in the English Riviera
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
South28 Feb 08 - 23 Apr 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / ARTS
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