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Sponsorship of the Hugely Popular Dancing on Ice!

Provided by ITV
Dancing on Ice returns to our screens this Autumn for a one-off extravaganza with a forth series coming to our screens in Q1.

Tell us about the Opportunity / What is it?

Following from Suzanne Shaw's victory in 2008, Jayne Torvill, Christopher Dean and the professional partners will come back to train twelve celebrities to learn how to dance on ice. There will be glitz, glamour, loops, flips and axels! The show will be presented by Phillip Schofield and Holly Willoughby, commentated by Tony Gubba, and the skaters will be judged by the Ice Panel. This opportunity includes sponsorship of Q4 one-off extravaganza plus Series 4 in Q1 2009 - 11 weeks of programming including main shows and Skate-Off results show. Find out more...

What is the Marketing Objective?

Brand awareness

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Housewives, Housewives with Childeren, Women and ABC1 Women.
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Jan 09 - 31 Mar 09BUILD AWARENESSSPONSORSHIP / MEDIA
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