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Sponsorship of the Lenny Kravitz UK tour - reach 14,000 18-35s

Provided by Live Nation Ltd
Align your brand with rock ledgend Lenny Kravitz, targetting over 14,000 18-35s this summer.

Tell us about the Opportunity / What is it?

With sucesses spanning over 20 years, Lenny Kravitz continues to maintain his global rock god status. He is regarded as one of the most successful and best-selling rock artists of his time, having sold an estimated 38 million albums worldwide. Kravitz is still releasing hit albums and filling stadiums across the globe. This summer he returns for the UK leg of his tour, where over 14,000 18-35s will watch him in one of his ledgendary stage performances. Live Nation are offering exclusive headline tour sponsorship of this much anticipated tour.

What is the Marketing Objective?

The Lenny Kravitz tour can be used to effectively raise a brands awareness in association with one of the biggest rock ledgends and also to promote product placement at venue amongst a lucrative 18-35 audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the world's biggest rock ledgends. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k14,000 18-35s will attend over 5 day UK tour
16 - 24
25 - 34
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL24 Jun 09 - 01 Jul 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
SPONSORSHIP / MUSIC / ROCK
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