This idea is archived

Sponsorship of the 2011 London Bierfest

Provided by IMG (Archived)
A unique event providing a relaxed, fun environment in which to entertain clients and/or colleagues.

Tell us about the Opportunity / What is it?

The London Bierfest has hosted more than 25,000 guests since it began in 2003. This unique event enables clients and colleagues to enjoy the fantastic atmosphere and entertainment. Old Billlingsgate is transformed into a traditional Beer Keller, buzzing with live music, dancing and complete with steins of a variety of beers and authentic Bavarian food served to your table by Heidi and Helmut.

What is the Marketing Objective?

Hospitality, branding/signage, increase brand awareness, data capture, access to corporate/city based guests, sampling, display.

How does it work?

Bespoke opportunities are available at this unique event - ranging from branding and visibility through to promotions (pre, post and during the event). There are also opportunities for display and sampling at the event.

Who's used it in the past?

Current partners include Paulaner and Extrabet.com.

Features / Benefits

Opportunities at the event include: signage and branding around the venue, corporate hospitality, data capture, advertising on the big screens around the venue, display, sampling opportunities, e-mail marketing, advertising on the event website and event materials sent to guests and bookers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k5000+ corporate guests over 4 days. 89% ABC1; 80% male.
25 - 34
35 - 44
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
London05 Oct 11 - 07 Oct 11BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / ARTS
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