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Sponsorship of the New series of Katie and Peter - Q2 2009.

Provided by ITV
Opportunity to sponsor the successful 'Katie and Peter' with the latest series averaging over a million viewers (1.1m)

Tell us about the Opportunity / What is it?

Katie and Peter are ITV2 favourites! This is the eigth series where we follow the famous couple as they move into a new phase in their colourful lives. Katie and Peter: The Next Chapter has continued to perform well in 2008, with the latest series averaging over a million viewers (1.1m) and reaching over a third of all 16-34 adults. Sponsorship of the new series is currently on offer. The series will run over 9 x 60" shows and the sponsor will receive 80" accreditation per show. Also included in the package is mobile interactive bumpers and online sponsorship. Find out more...

What is the Marketing Objective?

To build awareness of your brand with young urban pleasure-seekers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kAdults 16-34: 3.05TVRs. 1.1m viewers
16 - 24
25 - 34
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Jun 09BUILD AWARENESSSPONSORSHIP / MEDIA
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