This idea is archived

Sponsorship of the Relentless Boardmasters 2009.

Provided by Vision Nine
Sponsorship/ brand experience and sampling opportunities around Europe's biggest surf, skate and music festival held in Newquay.

Tell us about the Opportunity / What is it?

The Relentless Boardmasters is Europe's biggest surf, skate and music festival attracting over 250,000 visitors to the famous Fistral Beach in Newquay. The event attracts high volumes of young visitors and benefits from extensive media coverage over and above producitons for Channel 4, T4 and Extreme TV, attracting over 300 accredited press across multiple media platforms.

What is the Marketing Objective?

Build Awareness. Sponsor Partners are able to activiate at the fesitval in line with their own brand campaigns to create a customer facing proposition.

How does it work?

Sponsors rights for partners will include; Access and sponsors branding on all Boardmasters pre-event marketing schedule including TV advertising campaign, national and regional print advertising campaigns; Use of Relentless Boardmasters logo on any brand communication including POS and competitions; Onsite branding seen throughout the festival; Space to create a consumer facing "experience area" to run sampling, promotional activity etc...

Who's used it in the past?

Land Rover, Honda,Smirnoff, Nokia, Davidoff, Fosters, X-Box Strongbow, EA, Playstation, Malibu, Vans, Eastpak, Ubisoft, L'Oreal, Braun, Sony, Relentless (Coke), Sprite, Right Guard, Nissan, Gillette, Playstation

Features / Benefits

The Boardmasters provides a unique opportunity to access a high profile sporting event with international coverage and a music festival billing top headline acts. The event attracts a predominantly young modern crowd but the quality of the event also benefits from a broader demographic reach. High quality activations are created at this unique festival - it's one of summer festivals to be at!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 250,000 visitors to the event: 16-24 year old adults.
16 - 24Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
South03 Aug 09 - 10 Aug 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / DANCE
SPONSORSHIP / MUSIC / ROCK
SPONSORSHIP / SPORT / ACTION SPORTS
SPONSORSHIP / SPORT / EXTREME SPORTS
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