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Sponsorship of The Royal on ITV1

Provided by ITV
Set against the colourful tapestry of the swinging sixties, ITV1's entertaining medical drama, The Royal, returns.

Tell us about the Opportunity / What is it?

Having achieved impressive audiences of 9 million, The Royal is now back in 2007. The series starts with Dr Jeff Goodwin abroad putting his medical skills to work in the Biafran war. We meet the Beattie’s who are a struggling working class family. Lady Isabella is admitted to The Royal after a horse riding accident and her chauffeur Tom causes trouble between Stella and Lizzie as they both fall for him.

What is the Marketing Objective?

Build Awareness

How does it work?

Sponsor a well esatablished hit ITV1 Drama which has a dedicated viewing audience of over 9 million adults. Mobile Interactive Bumpers are also on offer and ITV Marketing support when available. Placed in between regular advertising and the programme itself, sponsorship guarantees prime positioning and maximum visibility.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand and can be used as part of a fully-integrated campaign. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +9 million adults
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Apr 07 - 01 May 07BUILD AWARENESSSPONSORSHIP / MEDIA
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