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Sponsorship of The Royals on E!

Provided by Sky Media
Sponsorship opportunity of the networks first original scripted series, The Royals.

Tell us about the Opportunity / What is it?

Sky Media and NBC Universal Networks are excited to offer the sponsorship of the networks first original scripted series, exclusively on E! featuring global icons Joan Collins & Elizabeth Hurley.The Royals offers a brand the perfect opportunity to build a strong association with the number 1 channel for young woman. The Royals will be supported by an unprecedented marketing campaign across NBC Universal Networks including E!, Syfy, Movies 24 and Universal Channel.

What is the Marketing Objective?

Opportunity to build brand awareness and a strong association with the number one channel for young women.

How does it work?

Package includes broadcast sponsorship of 10 x 60 minute, 9pm week-night Premieres. A minimum of 4 repeats per week across E!. Approximately 48 hours of sponsored content and 384 sponsorship credits. Sponsorship credit and logo on all promotional trailers.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous sponsors.

Features / Benefits

The Royals will be supported by an unprecedented marketing campaign for the UK network including: High-profile PR, organic and paid social media, E! online editorial and display, on-air as well as Launch party and red carpet event, promotion within topical franchises. E! UK's social media presence has taken off since launch earlier this year and is a great tool for a brand looking to engage with the connected fans. E! was watched by 28% of young women in 2014 making this the ideal opportunity for brands targeting this audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsE! was watched by 28% of young women in 2014
16 - 24
25 - 34
Female
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL10 Mar 15 - 30 May 15BUILD AWARENESSSPONSORSHIP / MEDIA
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