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Sponsorship of the What Car? Awards

Provided by Haymarket Group Ltd
The UK's first, best known and most influential new car awards, attended by 1,000 key decision-makers from the motoring industry

Tell us about the Opportunity / What is it?

We are offering this unique opportunity to be our sole partner for the What Car? awards event. In the eyes of hundreds key motoring people and thousands of car buyers, the event sponsors will be clearly associated with the most authoritative awards in the motoring calendar. The event itself will be attended by 1,000 key decision-makers from the motoring industry and the marketing and PR coverage beyond the actual event will be massive.

What is the Marketing Objective?

To build awareness and position your brand alongside the most trusted brand in motoring.

How does it work?

We will incorporate your logo on of all the awards literature including, invites, the inside front cover of the programme, the guest directory, the contents page for the awards section in the Car of the Year issue and on the landing page to the awards section of WhatCar.com; which achieves 200,000 advertising page impressions a day. You can take advantage of a stage design that allows you to deploy dynamic messaging communications as well as corporate hospitality and full inclusion in the pre- and post-awards PR campaign.

Who's used it in the past?

Previous sponsors include RAC, Corus , Liverpool Victoria and Tracker

Features / Benefits

Critical to the motor industry and invaluable to consumers, the awards are held in high esteem by the press. The media interest generated from the event, coverage in our own title and website, and the formidable What Car? PR machine, results in winning models enjoying great success and significant sales increases. As a result, the awards will therefore generate extensive PR across all media for our partners.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 991K car buyers
16 - 24
25 - 34
35 - 44
Male
AB
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL17 Jan 08 - 28 Feb 08BUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SAMPLING
SPONSORSHIP / MEDIA
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