This idea is archived

Sponsorship of Turbo Tennis event.

Provided by IMG (Archived)
The aim is to deliver a new format of tennis that brings a fresh new audience to tennis and makes a global sport more accessible

Tell us about the Opportunity / What is it?

The opportunity is to take brand ownership of a new concept in tennis, A new format of the game has the potential to deliver the 'missing' younger generation to the sport, where previously it has failed to attract this valuable audience. Twenty20 Cricket has shown the ability of a traditional sport to re-invent itself on a global level - staying true to the sport's ethos and rules but creating excitement and entertainment beyond the normal boundaries...Turbo Tennis is IMG's response in tennis.

What is the Marketing Objective?

Turbo Tennis has the potential to act as a vehicle for a brand aiming to associate itself with tennis but not in it's traditional format. This fresh new format offers the opportunity to reach a younger audience. Turbo Tennis can be taken around Europe or globally with IMG's expertise in tennis, and can be tailored to markets that are key to the brand. In a world that is time poor, Turbo Tennis has the ability to produce a winner in one afternoon, making it a television friendly format and driving interest from broadcasters across Europe.

How does it work?

One day, one tennis court, one winner. 6 world class players. 5 x 30 minute Sudden death matches with winner takes all prize. No Deuces, no net cords and no time wasting. Turbo Tennis is 3 hours of high pressure tennis, music and crowd interaction.

Who's used it in the past?

Previous sponsor's of the 2007 events include, Betfair, K-Swiss, Dunlop and Timex.

Features / Benefits

There is opportunity to influence the make up of Turbo Tennis and each single event. Title sponsorship benefits for 2008 include (but are not limited to) the following at all events: - Naming rights, integrating the brand name of the concept and creative Influence over look and feel of the events - i.e. XYZ Turbo Tennis. -The ability to create a logo unique to XYZ and the Turbo Tennis concept. -The use of 3D branding technology. - Access to the players for promotional and pr purposes surrounding Turbo Tennis. - Primary branding sites at all events.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kVaried audience, predominantly young adults.
16 - 24
25 - 34
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 08 - 31 Dec 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / TENNIS
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