This idea is archived

Sponsorship of TV phenomenon American Idol: Series 8 / Q1 2009.

Provided by ITV
Popular reality TV show will run for 19wks simultaneously in US and UK. Series 7 was seen by 54% of UK housewives at least once.

Tell us about the Opportunity / What is it?

A popular TV reality competition show based on the UK's original "Pop Idol." Contestants battle it out to win a recording contract & impress the judges which includes Simon Cowell. American Idol had firm ratings in the US, with over 30 million US viewers for the finale in 2008. ITV2 will broadcast the entire 8th series in parallel with the US. This package includes: broadcast sponsorship across all ITV channels, mobile interactive bumpers, ITV marketing support (if available). Series 7 achieved 1+ of 41% of Indivduals, 48% Adults 16-34s & 54% housewives with kids. Find out more...

What is the Marketing Objective?

Build Awareness. Increase Frequency of Purchase.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kSeries 7: 1+ coverage of 48% 16-34 Adults & 54% Housewives
16 - 24
25 - 34
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 09 - 31 May 09BUILD AWARENESSSPONSORSHIP / MEDIA
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