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Sponsorship of UEFA Cup Football Live on ITV 2007/08

Provided by ITV
Sponsorship of UEFA Cup Football Live on ITV - 2007/08. The only opportunity to sponsor any live football on freeview!

Tell us about the Opportunity / What is it?

ITV are offering this exclusive chance to sponsor their coverage of the UEFA Cup - ITV Long sponsorship opportunity! The tournament is scheduled to be played and televised from Sept 07-May 08 and is the only live football available to sponsor on Freeview. ITV have the right to show Tottenham and Everton games during the tournament as well as some additional games. Both legs of the semi and quarter finals will be televised as well as the Final, regardless of who plays. This is a prime time to put your brand in front of a captive audience of up to 19 million football fans!

What is the Marketing Objective?

Reach ABC1 16 - 44 men and women.

How does it work?

The majority of games will be shown on ITV4, with potential to be shown on ITV1, if a domestic team makes it through to the quarter finals or further! This package includes Broadcast Sponsorship, Mobile Interactive Bumpers and ITV Marketing Support (if available).

Who's used it in the past?

Sure For Men sponsored UEFA Cup football on ITV last season.

Features / Benefits

With a minimum of 2 minutes and 20 seconds of creditation and branding on a heavy marketing strategy, this is the only live football available to sponsor on Freeview! Four Tottenham games shown on ITV1 during the knockout stages in March and April 2007 averaged an 18% share of adults, and a 25% share of ABC1 Men. 19 million adults saw at least one of the four games shown on ITV1, with an average 3.6m adults tuning in to ITV1’s coverage of games.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kUp to 19 million, 16-44 ABC1 adults
16 - 24
25 - 34
35 - 44
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 31 May 08BUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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