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Posted on 30 April 2010 at 15:31 Last modified on 04 May 2010 at 15:16
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Title
Provided By
5877
Sponsorship of World Cup 2010 coverage in 95 universities
Sub TV
At a Glance
Guide Price
£0 to £50k
£13,680
Reach & Frequency
1.14 million impacts over 48 games.
Target Audience
16 - 24
Male
Students
Media Type
NON-TRADITIONAL OUTDOOR
Location
NATIONAL
Timings
11 Jun 10 - 26 Jun 10
11th To 26th June
Marketing Objective
BUILD AWARENESS
To build awareness of your brand with the 18-24 year old student audience in a highly targeted environment.
Opportunity Type
SPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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Tell us about the Opportunity / What is it?
Sub TV provide 712 digital screens across 200 venues within 95 universities in the UK, over 1 million people viewing. Associate your brand with the world's greatest football tournament, The World Cup. All matches will be screened on ITV or BBC. The sponsor has the opportunity own 12 minutes before, during & after the match (2 hour period - 90 mins live football). Captive Audience, Relaxed Environment - Great Atmosphere! Max 10 slots available, with 48 match pack including 3 England games.
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