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Be part of the rock festival of the year - Download 2014

Provided by Live Nation Ltd
From young influencers to older rockers, sponsoring Download reaches a loyal and authentic crowd who keep coming back for more.

Tell us about the Opportunity / What is it?

Authentic, loyal, real, passionate - this is audience at Download. The home of rock. Since 2003 Download has set up camp at the infamous Donington Park, Derby for three days of rock music. With an on-site capacity of 100,000 this is one of the biggest rock festivals the UK has to offer. It's more than just a festival, it's a culture and community, a way of life and with loyal fans coming back for more it's always a sell out success. Previous line-ups included Black Sabbath, Metallica and Prodidy. Live Nation are offering a wide range of sponsorship opportunities for 2014.

What is the Marketing Objective?

Build brand awareness and give your brand attitude with Britain's biggest heavy rock festival!

How does it work?

Many opportunities are available; presenting partner, stage sponsor, brand partner, press sponsor & event sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. As well as multi-platform social media campaign, website and bespoke app. Please contact to discuss the many options with us.

Who's used it in the past?

Live Nation have previously worked with a large number of big brands at both Download and similar festival events. Brands include Monster, Tuborg, Blackberry and Red Bull.

Features / Benefits

Download's loyal fan base sets it apart from any competition with a huge percentage of repeat attendees, year after year, who see it not just as a music event, but as a gathering of like minded people. The biggest icons in Rock and Metal history have graced the stages, creating an electrifying atmosphere which can't be replicated.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details100,000 on site plus activation channels
16 - 24Male
Both
C2
DE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEVENTS
SPONSORSHIP / MUSIC
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