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Sponsorship opportunities for new 'grab and go bike' network

Provided by Orchard
The world's first automated bike hire system operated by mobile phone is available for sponsorship in UK metropolitan areas

Tell us about the Opportunity / What is it?

An opportunity to sponsor a communal bike hire network (or parts of) in various locations across the UK. Already common elsewhere in Europe, this solution offers a public service underwritten by sponsorship/advertising revenue.

What is the Marketing Objective?

Exposure to countless eyeballs combined with the positive effects of being seen to be providing an environmentally friendly solution to public transport issues.

How does it work?

A network of between 50 to 500+ bikes is created depending on location. Users pre register, and are then able to hire the bikes when needed. Docking stations are anywhere existing bike stands exist and the entire hire process and billing system is via the mobile phone. Advertising is carried on a corex board attached to each bike (see picture). The bikes are used daily, so exposure of branding is constant. The mobile phone operating system also allows sponsor name to appear on each transaction.

Features / Benefits

Unique Outdoor exposure. Potential access to 'virgin' outdoor sites. Positive association with Environmentally friendly public transport. Very easy to install - no infrastructure costs. Very easy to use - Unique Mobile phone billing system.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kLocation specific, similar to other outdoor opportunities.
16 - 24
25 - 34
35 - 44
Both
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSPUBLIC RELATIONS
SPONSORSHIP / SPORT / BIKES/CYCLING
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