Tell us about the Opportunity / What is it?
Harlequins Rugby League is a professional rugby league club representing the greater London area. They are currently the premier rugby league side in London, and play in the European Super League. Until the end of the 2005 season the club were known as London Broncos, playing their last game under that name on 23 September 2005 and changing their name officially on 17 October 2005. Their current name is often shortened to Harlequins RL or simply to Quins. The club play at The Stoop, which is also the home of the Harlequins Rugby Union club.
How does it work?
There are many opportunities marketers can use to engage with rugby league's loyal and passionate fans. This can range from sponsorships of the stadium, team shirts and associate partner deals, to perimeter board and programme advertising or experiential / sampling opportunities. With a variety of marketing options on offer packages can be tailored to suit your objectives and budget. Sponsorship is also ideal for long term associations.
Who's used it in the past?
Puma, Opro, CPG, Execsys, Maximuscle, Lensbury, Highland Spring, Win, MCR, WorkPlace are current partners
Features / Benefits
As a Super League team, Harlequins has a strong and loyal fanbase with over 3,000 fans attending games in 2009. Sponsorship provides an ideal way for brands to reach this audience, and it is particularly successful at building brand loyalty as your brand becomes a 'partner' of the club. It is also a great way to raise awareness with the local community, as well benefit from national media coverage and interest in the club. Rugby League receives extensive terrestrial and SKY TV coverage for games, as well as national and regional press and magazine coverage.