This idea is archived

Sponsorship opportunity at Summer Nights Concerts across the UK

Provided by Live Nation Ltd
Interact with 500,000 affluent consumers with high disposable income, at a series of high profile outdoor music events.

Tell us about the Opportunity / What is it?

Live Nation are offering this unique opportunity to reach a highly targeted audience. Summer Nights is a series of 50 high profile outdoor music events set in stunning outdoor Castle/Stately Home locations around the UK. Audiences sit on picnic benches or on the grass and enjoy their picnics and champagne while watching a variety of high calibre performing artists. An opportunity not to be missed!

What is the Marketing Objective?

Headline sponsorship will allow for transference of brand values - increasing loyalty and frequency of purchase.

How does it work?

Leverage brand association with a unique property - The only event of it's kind on this scale. Headline sponsorship includes a minimum of £500,000 of media exposure for the sponsor. The package also includes; Rights to event entitlement and creation of integrated logo, Integration within the TV treatment. Feature Experiential Area with best positioning at event, the opportunity to pre mail to database, branding and signage, logo inclusion in all print media, cross promotional opportunities, plus merchandising opportunites and VIPs/Backstage/On pack/Ticketing opportunities.

Who's used it in the past?

Previous sponsors of Summer Nights include Green & Blacks, Twinnings and Stowells of Chelsea.

Features / Benefits

Benefits of this sponsorship include; long periods of time with captive audience giving sponsor time to create a meaningful interaction. Unique access to tightly targeted consumers, leverage the association with these multi award-winning artists to create custom made programs that enhance sponsor brand. Also, establish relevant brand identity & enhanced relationships with consumers in key markets. Be the brand responsible for giving them a truly memorable moment in their lives.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details500,000 ABC1 and C2 adults.
25 - 34
35 - 44
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 08 - 31 Aug 08INCREASE LOYALTYEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / CLASSICAL
SPONSORSHIP / MUSIC / ROCK
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