Sponsorship Opportunity - Breakfast with Sky Media Kids

Provided by Sky Media
For the first time, we are inviting a brand to sponsor breakfast across all these channels (all programming 0600-0900)

Tell us about the Opportunity / What is it?

Sky Media are excited to offer your brand th(e opportunity to sponsor mornings (06:00-09:00) across our ten dedicated kids' channels, including some of the UK's biggest children's stations, such as Nickelodeon, Nick Jr, Cartoon Network & POP. Filled with the world's most iconic IP and franchises from SpongeBob SquarePants and Barbie, to Scooby-Doo and Peppa Pig this is an exciting opportunity to align with the biggest names in the kids' market.

What is the Marketing Objective?

As the kids' TV space is the most trusted commercial kids' environment, sponsorship will enable your brand to leverage this trust and promote positive brand perceptions by closely aligning with the best kids' content across Paramount, Warner Brothers & Narrative.

How does it work?

Scheduling and Accreditation • 06:00 - 09:00 daily • PARAMOUNT: Nick Jr., Nick Jr. Too, Nickelodeon, Nicktoons • 6 x 15" idents per hour on Nick Jr. & Nick Jr. Too • 4 x 15" and 2 x 15" idents per hour on Nickelodeon • 4 x 15" and 4 x 5" idents per hour on Nick Toons • NARRATIVE ENTERTAINMENT: POP, POP Max and Tiny Pop • 4 x 10" and 4 x 5" idents per hour • WARNER BROS. DISCOVERY: Cartoon Network, Cartoonito, Boomerang • 6 X 10" idents per hour

Features / Benefits

• By spanning ten different channels, the sponsorship's strong reach potential will drive awareness as your brand is front of mind during families' morning routine. • The sponsorship delivers high OTS across desirable audiences • Kids TV is an effective environment to reach families with 67% of all Kids' commercial TV viewing is with someone else in the home. • 77% of parents let their child watch Broadcast TV because it is trusted to be safe compared to only 44% of parents letting their Kids watch YouTube because it's safe.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
0 - 9
10 - 15
16 - 24
25 - 34
35 - 44
Female
Both
ABC1
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Jan 25 - 31 Dec 25BUILD AWARENESSSPONSORSHIP / MEDIA
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