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Sponsorship Opportunity for ITV1's "Driving Me Crazy"

Provided by ITV
“Driving me Crazy” sees John Sergent, Jo Brand and Jenny Bond telling us what annoys them on our roads today.

Tell us about the Opportunity / What is it?

“Driving me Crazy” sees John Sergent, Jo Brand and Jenny Bond telling us what annoys them on our roads today. From boy racers screeching off at the lights to old drivers hogging the outside lane, we’ll hear what “drives them crazy!”

How does it work?

This offering from ITV consists of peak sponsorship on ITV1. There will be 2, 60 minute shows with 80 seconds of accreditation per show. The programming is currently scheduled for Q3 2007.

Who's used it in the past?

This programme is new to the ITV programming schedule and therefore carries no previous sponsorship associations. This creates the perfect opportunity for your brand to leave its mark on the minds of consumers. Sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Features / Benefits

80 seconds of sponsorship accreditation will ensure message cut through and deliver adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 07 - 31 Aug 07BUILD AWARENESSSPONSORSHIP / MEDIA
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