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Sponsorship opportunity for ITV's Time of Your Life

Provided by ITV
Have you ever wondered what it would be like to wake up one day and discover that your life has literally passed you by?

Tell us about the Opportunity / What is it?

Meet Kate (Genevieve O’Reilly - The Matrix Revolutions). At the age of thirty-six, she has woken from a nineteen year coma. Everything around her has changed. Kate is a reminder to her friends of their own youths. She embarks on an accelerated rite of passage: how will she rebuild her life and make the funny yet agonizing journey from youth to adulthood? But as she looks to the future, the past is never far behind… What really happened the night she fell into the coma? And why is everyone so reluctant to tell her about the battered body found next to her?

What is the Marketing Objective?

Build brand awareness.

How does it work?

Broadcast sponsorship on ITV1 the drama series consists of 6 x 60 minute episodes, commencing Q2 2007. You can also benefit from Mobile Interactive Bumpers and ITV Marketing Support when available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This is a new programme available to sponsor, giving you a blank canvass on which to build brand associations.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ABC1 Women
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Jun 07 - 30 Jul 07INCREASE LOYALTYSPONSORSHIP / MEDIA
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