She's Having a Baby brings Sky Living all the ups and downs of pregnancy and childbirth. Each episode will feature two mums to be, charting their bumpy ride over the months leading up to the birth. The programme provides the right brand a unique chance to create an association to this intimate show and reach a huge audience of women, housewives and kids as well and young and mature families.

Scheduling: Sky Living, HD and +1. Starts Summer 2014 consisting of 8 x 60min episodes plus repeats on Sky Living channels and any showings on Sky On Demand and Sky Go. Sponsor Credits: Opening and closing credits and break bumpers. The programme sponsor will receive logo accreditation on all programme specific trailers. Online: Permanent headline sponsor placement on all show pages across Sky Living.com. Roadblock of all display placements on show microsite. Video sponsorship bumpers on show video clips. 500,000 Run of entertainment sites mixed format ad placements.

This is a brand new opportunity.

The show will give viewers realistic accounts of pregnancy, childbirth and parenthood which resonate well with men & women thus increasing coverage. This is the first parenting documentary on Sky Living enabling a sponsor to associate with brand new content and what is a first for the channel. There is a huge appetite for baby/parenting programmes and so we expect this show to deliver strong ratings and thus reach for the sponsor.