BT Sport will be showing all the action from the 2021 season of the World Rally Championship, ensuring fans across the UK are entertained from start to finish, whether it be from races in Kenya or Finland. The World Rally Championship is a yearly championship, showcasing the talent from the best rally drivers in the world. The current series is organised by the FIA, and consists of 12 three-day events driven on surfaces ranging from gravel and tarmac to snow and ice.

Sky Media are delighted to present this broadcast sponsorship opportunity for a brand to align with BT Sport's coverage of the World Rally Championship, the pinnacle of world rally racing! This is the perfect opportunity to increase reach and positive association, ensuring your brand is front of mind for all motoring obsessed fans watching live.

With this nail-biting 2021 championship already underway, this is the perfect time to sponsor this series before all the action unfolds. BT Sport is the only place to watch all the World Rally Championship action as it happens. With exclusive rights to broadcast all of the live races in 2021, BT Sports team of top pundits will be ready to talk us through all the action. With such a high octane championship, the fans will be hooked for every exhilarating race!

Beyond the linear programming, BT Sport are extending the partnership through their popular BT Sport App & BT Sport Website. All idents will play out across BT Sport including all live streams on these platforms. This will allow your brand to reach significant additional audiences.