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Sponsorship opportuntities at Latitude Festival 2009

Provided by Live Nation Ltd
Live Nation are offering various sponsorship packages of the unique Latitude Festival - its more than just a music festival!

Tell us about the Opportunity / What is it?

Set in the beautiful, sweeping grounds of the historic Henham Park Estate on the sunrise coast of Suffolk, Latitude re-wrote the rulebook on traditional festivals, drawing inspiration from European festivals, and is the perfect setting for 20,000 friends to relax. The festival is spread over 3 days with 3 main live music stages and much more. Latitude is not just about music; its broad appeal covers the whole arts spectrum, from theatre and poetry to comedy, literature and cabaret. A variety of opportunities for the event are currently available.

What is the Marketing Objective?

To build awareness of your brand and become associated with one of the UK's most unique festivals.

How does it work?

Packages include headline sponsorship e.g. 'Latitude, in association with X'; official partner and event sponsor. These packages include the right to promote pre-event through on-pack promotion and competition with the use of event logo. Branding on all festival advertising, pr, website and a website hyperlink and At the festival itself the sponsors will be given exclusivity within brand/alcohol category; pouring rights and branding across all bars, on-site promotional activity and logo inclusion on event merchandise.

Who's used it in the past?

Please contact Neil Thomas at Live Nation for further details.

Features / Benefits

Opportunity to become involved in a unique festival bursting with weird and wonderful sights and experiences; described by the Independent on Sunday as the "Festival of the year". Various cross-media packages are available, covering national and regional press, magazine and website presence as well as initial sponsorship of the event. Each sponsor will be allocated weekend camping and VIP passes and be given the opportunity to conduct market research during the event for an additional cost.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsYoung adults, music-lovers.
16 - 24
25 - 34
Female
Male
AB
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
South16 Jul 09 - 19 Jul 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / DANCE
SPONSORSHIP / MUSIC / ROCK
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