Sponsorship Opprtunity: Sky 1 Channel Partnership

Provided by Sky Media
An exclusive opportunity for a brand to partner up with premium and entertaining content that is enjoyed by all.

Tell us about the Opportunity / What is it?

A brand now has the opportunity to align itself as the channel partner of Sky 1. Sky 1 is renowned for it's truly unbeatable combination of entertainment. From original US Drama, to explosive action series and award winning comedy, Sky 1 offers entertainment made for sharing and boasts the hottest and liveliest talent list on TV. Sponsors will be visible across multiple platforms, including broadcast and VOD/Sky Go and will have the option to further align with the stellar content that Sky 1 has to offer through activation, licensing and Sky Advance.

What is the Marketing Objective?

This sponsorship opportunity with Sky 1 allows a brand to align themselves with quality and fresh content that the entire family is bound to love. Approximately 25,000 idents, across 7800 episodes, equating to 46 hours of accreditation. The Channel Proposition: - 'Fresh': Vibrant and engaging content guaranteed to entertain. - 'Exhilarating': Modern, blockbuster content that excites all Boasting huge names, slick shots and quality writing. - 'Family': Sky 1 is a totally unique hub for content the whole household can enjoy.

How does it work?

Scheduling and Accreditation: Available May 2017 15? and 5? sponsorship idents across all content on linear TV. Logo accreditation on all Sky 1 promos 20? and over. 15? and 5? idents across all Sky 1 content on catch up and streamed from Sky Go or watched On Demand. Logo accreditation on the Sky 1 web homepage. Please refer to attached PDF for further details.

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

Audience Insight: Sky 1 offers a brand the chance to engage with a broad and family-friendly audience. Holidays: Sky 1 viewers spend an average of £2,500 on holidays at least once a year. Income: The average Sky 1 household has an income of £31,891 per year. Cars: Sky 1 subscribers are more likely to be in the market to purchase a more premium make & model of car. Affluence: Adults 25-54 are the strongest indexing audience. Family Viewing: 66% of Sky 1 adults live as a couple and 1 in 3 of Sky 1 homes have children. Please refer to attached PDF for further details.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 31.9 million individuals
16 - 24
25 - 34
35 - 44
45 - 54
Both
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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