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Student Fest 2006 - 6500 Students-72 hrs-Serious Summer Antics!

Provided by Viacom Brand Solutions
The MTV and TMF stages at the 3 day event will play host to Top UK bands and DJs to deliver a new style of festival

Tell us about the Opportunity / What is it?

The Student Fest of 2006 is a massive action packed 'weekender' with over 6,500 current and past students embarking on serious summer antics over 72 hr festival (promising to one of the highligts of the calendar!) Headline acts from Dance, Indie rock and RnB will perform on 3 separate and dedicated arenas, with Student Fest Sport's Cup varsity style competitions across the day. There is opportunity for branded sponsorship of the MTV main stage (holds 2800 people) on Friday 30th June and the TMF main stage on Saturday 1st July.

What is the Marketing Objective?

The event has exclusive access to students, via the respected and credible MTV brand. With entertainment on the MTV stage such as a live performance from the daring Dirty Sanchez crew and various DJs, you can reach this demographic in a vibrant and crazy arena.

How does it work?

VBS can create a bespoke package for your brand at this event including the stage, promotional posters etc

Who's used it in the past?

This is the first time MTV has been associated with Student Fest, but a variety of brands have partnered with MTV live events in the past, including Emporio Armani and MTV Base Lounge and Motorola with MTV2's Gonzo on Tour and MTV Base Tour.

Features / Benefits

MTV has been voted as the most valuable media brand by Interbrand for the last 6 years.The event itself has exclusive access to students, via the respected and credible MTV brand. With entertainment on the MTV stage such as a live performance from the daring Dirty Sanchez crew and various DJs, you can reach this demographic in a vibrant and crazy arena. Give your brand real credibility with a hard to reach (and influence) target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6.500 exclusive student festival goers
16 - 24Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
South30 Jun 06 - 02 Jul 06BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MUSIC / DANCE
SPONSORSHIP / MUSIC / ROCK
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