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SUMMER IN THE CITY- 2 packages:Too Hot to Handle & Festival Fun

Provided by Metro (Associated Newspapers)
Two fantastic Summer Offers involving cross media advertising solutions in Metro and Metro.co.uk.

Tell us about the Opportunity / What is it?

Metro newspaper and metro.co.uk currently have 2 fantastic summer offers available: 'Too Hot To Handle' and 'Festival Fun'. The 'Too Hot To Handle' package offers in paper: weather sponsorship, a national coverwrap and will be thermally activated; plus online presence through roadblocks, tacticle onine display and emails. The 'Festival Fun' package offers a sponsorship of 4 page feature and Metro Life sponsorship, plus online sponsorship of new festivals section, micro-site devoted to client endorsement and promotion plus half a million ad impressions. Find out more...

What is the Marketing Objective?

To raise awareness of your brand with Metro's 18-34 year old urbanite audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kABC1 18-44 year old city dwellers
16 - 24
25 - 34
Female
Male
AB
LOCAL MEDIA / NATIONAL
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Jun 08BUILD AWARENESS
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