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Supermarket advertising is the last word before shopping!

Provided by Titan Outdoor UK
Targeting people in a relevant frame of mind at the point of purchase.

Tell us about the Opportunity / What is it?

Titan has the exclusive contracts to supply 6 sheet advertising at two of the UK's leading supermarkets chains: ASDA and Morrisons. delivering 53% of all UK shoppers every 2 weeks. Advertising at Titan's supermarket estate can provide the final reminder before purchase, reinforcing the brand message and providing a genuine call to action. Titan has more sites in more supermarkets across more areas than any other media owner.

What is the Marketing Objective?

Supermarket 6 sheets are situated in key high traffic locations communicating at an influential time. Advertising has a dual role by driving sales & reinforcing brands. Shoppers are in the ideal frame of mind to be influenced by advertising messages as they are there to spend. 6 sheets can effectively support short & long term campaigns. Long term advertising can build brand awareness and short term can carry a targeted message to support an in-store promotion. Supermarket advertising extends beyond groceries; it is the ideal environment to promote film releases and travel.

How does it work?

Titan retail panels are located at store entrances to deliver a clear, uncluttered and high impact message to a pedestrian audience. This ensures that advertisers can reach the maximum amount of shoppers at the optimum time at the point of purchase. Titan can create tailor made solutions to suit your campaign needs, you can choose from broadcast campaigns to maximise audience reach, custom solutions to target selected stores or target a particular store group. It's the ideal environment to reach a mass audience in the most cost effective way.

Who's used it in the past?

Kelloggs Cornflakes have successfully use supermarket 6 sheet advertising in conjunction with TV campaigns to drive in store sales and maintain brand awareness. Kelloggs booked a national campaign across ASDA and Morrisons stores and achieved a 27.5% uplift in sales only in stores where the advertising was present.

Features / Benefits

Packages are tailor made to suit you, Brandstar is a cost effective broadcast package delivering a national presence across all store groups. Store group trackers are national packs that provide opportunity to drive sales through particular store ideal for in-store promotions. Finally custom packs are flexible across both store groups are can bought in very light weight campaigns to suit all budgets and support regionally stocked products.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsYoung families with children, teenagers and empty nesters
25 - 34
35 - 44
45 - 54
Female
ABC1
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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