This idea is archived

Target the 16-34 group using women's magazines for under £150k

Provided by John Billett
16 to 34 yr old women are a hugely influential group and they are huge consumers of women's mags. But it can be done cheaply

Tell us about the Opportunity / What is it?

16 to 34 year old women are huge consumers of magazines. Magazines are purchased regularly and loyally. Whilst the perception can be of loads of ads and lots of clutter, magazines are one of the most personal media you can use, not least because the consumer chooses to buy it! There are 7.3 million of this target audience in the UK. You could reach 61% of them, who will see your ad atleast 4 times by using Closer, Heat, OK!, Company, Cosmo, Elle, Glamour, Red, Marie Claire, Psychologies, Top Sante, She, Zest. This example would include 24 instertions across 13 titles. Find out more...

What is the Marketing Objective?

Loyalty, awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k61% of 16-34 year old women
16 - 24
25 - 34
Female
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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