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Target 700,000 with Campus Student Events

Provided by Campus Group
On campus student events providing interaction and experiential marketing within the 16-24 year old environment.

Tell us about the Opportunity / What is it?

Campus Marketing combines excellent relations with over 100 top universities and student unions with a wealth of experience organising roadshows and one off events. We offer clients field marketing services, direct sales, graduate recruitment, sampling and brand building activities.

What is the Marketing Objective?

Drive brand awareness and sales of product, Educate students on product and it's uses/functionality, Promote a general brand message

How does it work?

Student Brand Managers research local venues and trends that form the basis for an event, such as a club night. Sponsorship/piggybacking or sole-ownership of the event is executed through bespoke themes, promotional distribution and entertainment. Sales of product are encouraged, competitions and giveaways are available.

Who's used it in the past?

Jack Daniel's, Southern Comfort, Triibe

Features / Benefits

Brands that provide events for students/by students are seen as popular and favoured choices, as they speak to students within their environment. Additional activity such as trade support and distribution channels are found through these events, thus generating product availability through target market demand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k700,000 18-24 year olds at University.
16 - 24Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSEXPERIENTIAL
SAMPLING
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